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VivekVenkatesh
Eating Interaction, intent & usability for main course. Business research & architecture on the side.
Selected
Works
We reduced onboarding drop-off by 20% from bottom to top of funnel
Fixed activation leakage by turning unnecessary steps into soft opt-outs, dead ends into recoverable blocks, and added the right context for each persona to find their way back
Doubled seller retention at the 6 month mark, with a 49% jump in daily transaction rate
Redesigned the options trading journey for buyers and sellers, targeting HNI user base and creating a real differentiator in the market
2x Quality assurance efficiency for AI outbound collection voice agents
Improved experience to detect performance drops, trace root causes, and assign fix ownership across millions of BFSI calls


